SFIA Member Spotlight – Notogroup

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Notogroup explains their recruiting process and B-Corp Certification, and how it makes them stand out from the rest when helping businesses succeed.

notogroup hs

Roy Notowitz, Founder & President // Gennevieve Emery, Partner & VP Recruiting // Candie Fisher, Partner & VP of Client Engagement

What is Notogroup?

Notogroup is an executive search and talent consulting firm specializing in consumer products and retail.  Our key focus is Director, VP and C-Level roles across functions in the health and wellness space, including sporting goods, active performance, outdoor and natural products.  We are a B Corporation, and our mission is to work with companies that offer great cultures, authentic leadership and meaningful career opportunities.

Can you tell me about the process of recruiting?

Recruiting can seem deceptively easy on the surface, but doing it well requires a unique ability to concurrently compel candidates to consider an opportunity while also critically evaluating their potential to perform in the role.

Our team brings diverse business experience from a variety of corporate and brand perspectives. When we engage with a client, we have specific deliverables throughout the process that include: Success Profiles, Position Marketing Assets, Targeted Research Strategies, Interview Guides, Evaluations, and Feedback Tools.

We often cultivate a network of over 400+ contacts to generate enough interest in a role for us to be highly selective. Recruiting is a process, not an event. It is a balance between art and a science.

How do you determine the talent needed in alignment with the ethos wanted?

The first step is to get to know the client, their goals and their culture.  What are they looking for beyond just the job description?  We conduct a highly detailed requirements gathering process with the client, often visiting their location to get the best sense of the ethos of the organization.  We clearly articulate this in the position overview sent to potential candidates, then use a multi-faceted assessment process to collect several data points around their functional and cultural fit for the role.  We use competency-based interviewing, realistic job previews/projects, leadership assessments and other tools to gain a well-rounded perspective of the candidates’ potential for the role.

On average, how many positions do you help fill each year? What is the breakdown (executive, management, entry level, etc.)?

The majority of the roles we fill are Director, VP and C level.  We work across all functions, including Product Creation/Innovation, Marketing and Ecommerce, Sales, Finance, Operations and Human Resources.

How large is your recruiting team?

Our team is just the right size to provide access to world-class resources and process, while delivering highly custom service levels.  We currently have eight people, including three Partners, recruiters, researchers and support, with offices in Portland, OR and Boulder, CO.

What makes your company stand out?

Clients repeatedly say that we take a personal interest in their success and that it shows in our level of service, attention to detail, and efficiency.  We get to know the client beyond the scope of the job description and become a partner in helping them grow their business.  We are immersed in the industries that we serve through active participation in associations, like SFIA, tradeshows and events.  And we have the ability to ”cross-pollinate” between multiple industry sectors.  Above all, we are fortunate to work with amazing clients, from established brands like Amer Sports and Brooks, to growing businesses like arena Swimwear and XTERRA Global.

Being a certified B-Corporation, how is Notogroup having a positive impact?

In addition to working with other mission-based organizations and B Corps, like Patagonia and New Seasons Market, we model our values internally and externally.  Our employees volunteer their time with organizations like Conservation Alliance and Meals on Wheels.  As a firm, we provide an annual pro-bono executive-level search to a non-profit each year.  We donate 1% of revenue to environmental, and social causes, and match employee donations as well.

What are some overall trends you are seeing in the market?

In active performance and sporting goods, we are seeing an increase in the demand for ecommerce, performance marketing and analytics leaders.  Many brands that have long been reliant on wholesale distribution are now putting additional resources into creating a direct connection with their customers, engaging consumers and driving sales through their own ecommerce platforms.

Do you see any areas of growth?

We see continued growth in the model of experiential retail.  The companies that are best engaging with their customers at retail are providing unique experiences, service and events to attract consumers to their brands.  We also see the mission-based/B Corporation model continuing to flourish.  Consumers are attracted to brands with a compelling story, and this increasingly includes a model of giving back to the world.

Where do you see Notogroup in 5 years?

We will always continue to be focused on our mission of working with amazing, culture driven brands.  As the marketplace evolves, we will serve our clients to bring them the critical talent needed to grow and evolve their businesses.  This could mean executive search or continued expansion of our recruitment process outsourcing service, Source, which provides adjunct recruiting resources for individual contributor and manager-level roles.  We also see continued expansion of our talent consulting, from compensation benchmarking to organizational development expertise.

Can you provide any client testimonials?

We have a couple of videos with client testimonials:




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