SFIA Member Spotlight – RAD

RAD Logo

RAD discusses their unique products and how they positively impact recovery. 

Josh Headshot

Joshua Hensley, President

What is RAD? Does RAD stand for anything?

Hensley: Although RAD is not an acronym, we stand for taking better care and treating our bodies right—never letting tight muscles or misalignment dictate the direction of our lives. RAD means release. RAD means forward motion. RAD means feeling better, freeing restrictions and getting to the root of relief.

How and when was your company founded?

Hensley: Founder, Mike Mallory, developed our flagship product, the RAD Roller, in 2013 after damaging his back as a professional mogul skier. Going through rehab, he realized there were no high-quality products on the market capable of mobilizing the muscles in his spine without putting painful pressure on his vertebrae.

How did you come up with your five values?

Hensley: It started with our mission statement: improving body movement and propelling radical lives through innovative tools and education. Our five values are the pillars that are essential to RAD and our company culture.

How many products do you manufacture?

Hensley: 7 individual products and 3 kits

What is your most popular product?

Hensley: The RAD All-In Kit

How are these products unique from other products on the market?

Hensley: A bio-mechanics expert thoughtfully designed them with the anatomy in mind. Our tools are also compact and travel friendly so you can take them wherever you go – from hotel rooms to the gym to your home. We also stand behind the quality of our products with a lifetime guarantee.

Who is your target market?

Hensley: Our products are universally applicable to all people across the world, but the bulk of our audience is an even mix of men and women age 25-64 within the Sports & fitness, lifestyle, and medical verticals.

What are the benefits to using your products?

Hensley: Increased mobility, decreased pain, injury prevention, decreased recovery time, increased performance, increased power output, pre/post-surgery rehabilitation, and more.

Where are your products sold?

Hensley: In 35 countries across the world.

How do some of your ambassadors incorporate your products into their daily routines?

Hensley: IFBB Professional and Coach Kim Jones uses RAD for all of her myofascial release and self-care needs within her training routine.

Olympic Weightlifter Darrel Barnes uses the tools before and after his workouts to help with recovery and mobility.

Ultra-runner and CEO Max Fulton uses RAD to maintain his body and keep it injury free/in peak condition.

What are some overall trends you are seeing in the recovery market?

Hensley: Booming growth.  It’s a huge industry right now. People old and young are investing in their quality of life – how they treat their bodies, what they eat, how they recover, etc.

Do you have any partnerships?

Hensley: None currently, but we are entertaining a few. Our main focus and commitment right now is to build our brand and RAD community.

Where do you see RAD in 5 years?

Hensley: As a global market leader within the massage, mobility and recovery sector for both our products and education.

Any client testimonials that you could share?

“What’s the one travel item you always pack? A “Rad Roller” for rolling out my feet and forearms.”

Tim Ferriss, Author & Entrepreneur

“I have really uncomfortable lower back issues from my gymnastics days and the RAD Roller has changed my life, helped me recover and deal with my pain. RAD truly makes the best products for recovery.”

Erin Lockwood, Triathlete

“RAD Roller is THE new age company that makes foam rolling fun and gets into those hard to reach areas that other foam roller can’t get to! RAD is essential to have in any fitness enthusiasts’ regimen.”

Amanda Edell, Fitness and Nutrition Coach

“The RAD Mobility Education and tools are the perfect complement to EBFA’s Barefoot Training Specialist Certification. Built around evidence-based programming and the latest fascial research, RAD Mobility is a must-attend course for all health, fitness and movement professionals.”

Dr. Emily Splichal, Celebrity Podiatrist and EBFA Fitness Founder

MTB Update

With the passage of tax reform there is more clarity on the path forward for many other Congressional priorities, including MTB.

Congress plans to pass a short term Continuing Resolution (CR) by end of week to fund the government until mid-to-late January to give Congress time to prepare an Omnibus bill to fund the government the remainder of FY2018.   The push to pass Tax Reform and fund the government before Congress departs for the Holidays, tentatively scheduled for Dec. 22nd, has left Congress no time to move on other priorities this year.

In speaking with Congress it is highly unlikely they will take up the MTB this year.  The new plan is to introduce the MTB early January when Congress returns and vote on it in next month.   While the delay is not ideal and will create some issues on tariff rates during the transition to the new lower rates in the MTB, we are excited about the prospects for reduced tariffs on your products in 2018.

SFIA will continue to monitor the progress of the MTB and keep you posted on any major developments.  Thank you for your support during this process.

Hope you have a wonderful Holiday Season and save on Tariffs in 2018!




GSP Expiration Advisory

With the passage of the tax bill Congress is set to leave town this week without renewing the Generalized System of Preferences (GSP) tariff program.  The failure to renew GSP has nothing to do with Congressional support, there is strong bi-partisan support for GSP, the clock just ran out on 2017 as they worked to pass tax reform by the end of year.  Congress will extend GSP early in 2018 and the duty free treatment of products imported from GSP countries will continue.  In the interim, until Congress renews the GSP, importers should continue to declare GSP-eligible imports with the relevant special program symbol (A, A+ or A*) as a prefix to the HTS number on entry forms.

Importers will remain responsible for maintaining paperwork ensuring that the products are eligible for GSP, in case a CF 28 form is requested, or an audit is conducted.  Once Congress renews the program, duty refunds will be automatically issued for entries that were submitted through ACE, but no interest will be paid.

Hope this does not create huge inconvenience for you but it should be a very short term issue.


Have a wonderful Holiday Season.



SFIA Member Spotlight – Size Stream

Size Strwam Logo

Size Stream discusses their 3D body scanner and how it revolutionizes the Industry. 

Joe Dixon Headshot

                                                                   Joe Dixon, CEO

What is Size Stream?

Dixon: We develop and manufacture 3D body scanning machines for deployment into settings like fitness clubs for body tracking and retailers for best fit or made-to-measure apparel. We take the 3D body scan and, depending on the customer’s application, we can provide a measurement profile to meet that need. So, for a fitness club, we can track how a client’s body changes over time. This can be really beneficial for the client and personal trainer. We are deployed in companies who use the scanner in connection with bariatric or weight loss surgery, to be able to visualize with the client their progress toward a healthy body shape and improved self image.

When was your company founded?

Dixon: The Company was established in 2012. We like to say that we are a 5-year old start-up with over 100 years of experience as the core Size Stream staff had a wealth of prior experience in development of 3D body scanning technologies prior to joining Size Stream. Size Stream’s parent company TAL is based in Hong Kong, and is one of the leading manufacturers of men’s dress and sports shirts, casual pants and suits. They produce for many of the leading retailers in the US.

Why did you create a 3D body scanner?

Dixon: The concept originated out of a need to grow retailer’s made-to-measure businesses. It represented a way to improve measurement consistency and reduce the need for skilled tailors who were in short supply.  So, the 3D body scanner was created in response to a market need in the apparel industry.

How is this body scanner different from other body scanners on the market?

Dixon: There are several body scanners on the market, some that are more expensive and offer features that may not be necessary for many mainstream applications and less expensive rotating scanners which may not provide the accuracy that most clients are seeking for accurate body measurement tracking and for custom apparel.  Size Stream focuses on being the most accurate and consistent scanner at our price point and this has made us the volume global market leader because of our accuracy-price ratio.

Who is your target audience?

Dixon: Today, we have two main target industries. One is fitness and wellness to provide body measurement tracking capabilities. Our second market focus is aimed at the apparel made-to-measure (MTM) clothing business

What data does the scanner gather? How does this help the consumer?

Dixon: Our current model, the SS20, has 20 sensors that capture over 1.5 million data points on the body and creates a 3D body mesh. From this we automatically extract over 400 body measurements. So, whether it’s for a uniform or custom clothing, you can produce a very unique set of measurements to create a profile for a specific individual. In the fitness environment, the scanner offers the consumer a real-time look at the effects of training and/or weight loss.  The scanner can track measurements and how the body changes over time and we have an iOS App that shows your how your body looks today and how you will look if you improve your fitness and lower your weight. This is very motivating for the individual being trained and a great tool for the personal trainer.

What would you say is the most popular use of the scanner?

Dixon: Our largest customer is in Germany in the medical industry. They make compression hosiery for people with lower leg arterial problems. This scanner is a certified medical instrument and is used to recommend what size and level of compression sock they should wear for their particular condition.

How much does it cost to purchase the scanner?

Dixon: Our latest SS20 model retails for $15,000 plus an annual maintenance fee and we offer volume pricing for large deployments.

Do you see further growth beyond the current 3D body scanner?

Dixon: Yes, we believe that the time is now right for 3D technologies in the marketplace. Whether it be in MTM clothing or the Wellness and Fitness industries, there is a need for the end user to see themselves, as they are, in 3D. We believe that we will be able to fulfil this need by being the digital entry point to these markets. We aim to provide an e-commerce platform that connects “bodies with goods and services” such as personalized clothing at off-the-rack pricing or to online retailers by solving the “what size will fit me best” problem. We can offer gym goers who have their body scan access to B2C made-to-measure services, enabling them to customize clothing that will accentuate their improved body shape.

There are many uses for accurate 3D body scans. Body armor for the police and military for example is a great use case where a detailed body shape is necessary for comfort and to potentially save the wearer’s life with a good fitting product. We believe that there are many other applications in the medical field but as a small company we need to focus, and so we have not yet fully explored all of the many opportunities.

Do you have any other products or applications in the works?

Dixon:.  We recently launched an iOS (Android coming soon) fitness app that allows the user to download their scanned measurements and create an “aspirational” image of themselves that can be used as a motivational tool for fitness monitoring. This has great potential in the fitness arena and we are seeking partners in the fitness space to build on this platform.

Do you have any partnerships?

Dixon: We have many partners around the globe and many of our customers we consider partners as we collaborate so closely on new developments.  We have some high profile customers such as Disney who use our scanners in the theme parks for costume making and fitting. Speedo in the UK use our scanners in their retail stores to recommend the best size for you without the hassle of trying on tight fitting swim suits. In Japan we have just deployed with a leading sportwear brand and a high-end fitness chain who see great value in connecting more closely with their customers. In China we have just signed a large distribution agreement that will see Size Stream scanners in many locations across that country which is very exciting.

Where do you Size Stream in the next five years?

Dixon: Our goal is to become the “PayPal of 3D body data” a lofty goal for a small company! So, as I mentioned earlier, we are building a platform that will enable people to use their 3d body scans for all sorts of uses – wet suits, wedding dresses, custom car seats, custom apparel, etc, etc. in fact, anything that requires accurate body measurements and body shape. We will start by utilizing the powerful apparel making capabilities of our parent, TAL, in mens and womens customized apparel; but from there are endless opportunities once we have established a strong and functional platform.

 Client Testimonials:

“We use the Size Stream 3D body scanners to create proper garment fit and proportion for customers in all of our theme parks worldwide.” In addition, Disney uses the body data to ensure the safety of the costumes they design. Weight and weight distribution (body shape) are key factors in injury prevention.

Steve Spreier, Manager Creative Costuming at Disney Parks Live Entertainment


SFIA Member Spotlight – Local Team Shop

Local Team Shop Logo

Local Team Shop discusses their unique business model, fan wear market,  and how coaches are benefiting from it. 

Scott Nelson Headshot

                                                       Scott Nelson, Founder / Owner

What is Local Team Shop?

Nelson: Local Team Shop is a direct-to-consumer apparel provider.

When were you founded?

Nelson: We were founded in 2009.

What inspired you to create Local Team Shop?

Nelson: The industry and our current customers.  We came from retail where we created the Local Team Shop concept for Walmart.  We started with putting Local Team Shops in five Walmarts where we specialized in the back to school market. We expanded to eleven Walmarts in central and northern Ohio.  With over 300% growth in two years our proof of concept was heading in the right direction.

How is Local Team Shop unique?

Nelson: Our relationships with our current customers.  We have a custom built business model supported with specialized knowledge about the space in which we operate.  We’re 100% committed in obtaining insight on what matters to our coaches.

Who is your target audience?

Nelson: Our direct customers are high school coaches. Our indirect customers are fans of the teams and programs we service.

What does a partnership with a coach look like?

Nelson: It’s awesome.  We love being in the people business.  Leaving retail and partnering with coaches direct was the best strategic move we made.  The head coach is the central nervous system of our entire deal. We spend a tremendous amount of time investing in the relationship with our coaches year round. What matters to them really matters to us!  We actually sell by presenting coaches with our partner, perform, benefit model.

How does Local Team Shop provide value to high school coaches?

Nelson: We provide value by staying laser focused on them, their athletes, and their fan base.  We have specific products and systems that service their program categories. Each individual high school program has obvious internal needs for players and coaches, but external support via the community fan base is apparent in today’s high school environment.

That’s proven from our retail Local Team Shop days.  The difference is what used to be spirit wear (hoodies & tees) transitioned into everyday fan wear. Retailers now call it lifestyle or athleisure wear, but at the end of the day it’s fan wear.  We often make the statement “take a look around the office; dress down day isn’t just for Fridays anymore”.

Do you have any locations outside of Ohio? Are you planning to expand outside of Ohio?

Nelson: Our home office is located in Coshocton, Ohio, and we currently service only Ohio high school coaches and a few colleges and universities.  We built our model so that we could duplicate and implement our system of servicing the three main arteries (coaches, athletes, & fans) in every program.  Growing our business by multiplying coaches and fans is always the plan.

Do you see any areas of growth for your company?

Nelson: We have unlimited growth opportunities to exploit right here in North America. That’s what makes our unknown market so exciting.  Many think the Fan Wear market is a sub-market or some sort of a trend.  We welcome their ignorance because we like as much market share as possible.

In reality there is zero data to support the size of the high school Fan Wear market.  We do know we couldn’t run out of coaches wanting us to dress their athletes and fans if we wanted to.

Where do you see your company in 5 years?

Nelson:  I know where I would like to see our company in five years: Partnering with as many high school coaches across the country as we can.  We’re in the process of creating alliances ourselves, so we will just have to wait and see.  I do know this: It won’t be a lack of customer acquisition that holds us back.  And that’s a great feeling.

Client Testimonials?

“I couldn’t imagine running our volleyball program without Local Team Shop.  Their attention to what will sell to our fan base is amazing.  The process is painless and allows my staff and I more time to coach.”

Julie Grove, Head Coach, Claymont Volleyball

“We have been all in with Local Team Shop for over seven years.  From preseason to playoffs they are our cloth agent when it comes to our players, fans, and coaches.  Their personal interest in our program sets them apart from other companies by miles.”

Justin Buttermore, Head Coach, Tri-Valley Football

“Local Team Shop is a very popular part of our football program by offering Fan Wear to our base all over the country. We make sure they are present at our move-in day every year.”

Jack Hatem, Head Football Coach, Denison University

SFIA Member Spotlight – I Train Fundamentals

From college to pro basketball, I Train Fundamentals highlight their Defensive Slide Bar product and how it improves a player’s defensive skills.
Spotlight On: I Train Fundamentals


Coach Lionel Hollins, CEO and founder

What is I Train Fundamentals?

I Train Fundamentals LLC is a sports performance company that provides resources for athletes and coaches, through developmental tools, camps, and coaching clinics, to equip them with basic fundamentals for building a foundation that allows them to maximize the full potential of their abilities.

When were you founded? What inspired you to create such a product?

In August of 2015, as Head Coach of the Brooklyn Nets, Lionel Hollins developed a prototype for a long-time idea he had for a training device that would help his NBA players improve their fundamentals for defense.

Now known as the Defensive Slide Bar, the Brooklyn Nets’ team used the training device during training camp and preseason practices at the start of the 2015-16 NBA season.   During the Nets’ training camp, Brooklyn spent part of the time practicing at Duke University in North Carolina.  After seeing the Nets’ players use the training device, Duke University’s Associate Director for Sports Performance, Will Stephens, purchased 15 Defensive Slide Bars to use with Duke’s men’s and women’s basketball teams.

The impact the bar had with both professional and college athletes, additional inquiries from other basketball coaches about the Defensive Slide Bar, and Lionel’s desire to help other coaches and athletes improve upon their fundamentals provided the motivation for the formation of I Train Fundamentals.

Since the fall of 2015, Lionel has been working with a team behind the scenes to do patent research, additional product testing and development, and setting up the framework for I Train Fundamentals LLC.

I Train Fundamentals LLC official public launch was on March 30, 2017, at the NABC Marketplace in conjunction with the NCAA Final Four in Phoenix, Arizona.   It was here that the Defensive Slide Bar was introduced.

The Company was officially formed on February 17, 2017 and is headed by Lionel Hollins and Angela Hollins as Principals.

What does the Defensive Slide Bar exactly do?

The Defensive Slide Bar is a portable device that helps train athletes to use the correct techniques for basketball defense, including defensive slides, stances and close outs.  The Defensive Slide Bar highlights correct footwork technique and encourages development of strength in your thighs and groin area, to improve quickness for defending the ball handler. With repetition, the Defensive Slide Bar promotes muscle memory, which may increase an athlete’s ability to react naturally and quickly to any offensive movement while on defense.

Who is your target market? / Are you looking to expand to other sports?

The Company’s target markets are as follows:

ITF’s primary target market is head basketball coaches, strength and conditioning coaches, and basketball players in the United States ages 12 and up.

ITF’s secondary market consists of non-basketball coaches and athletes that utilize lateral and slide shuffle movements and want to increase footwork.  (i.e. volleyball, football, baseball)

How many teams/coaches are using this product today?

The number of teams, coaches and athletes that are using the bar increases daily.  We currently have teams at the Division I, Division II, NAIA, high school and AAU levels using the bar.

Can you explain how the slide bar helps improve your defensive stance?

The Defensive Slide Bar prevents the user from bringing their feet together when doing a defensive slide and therefore helps reduce vertical oscillation.

How is this product unique from other products on the market?

We do not know of any other product that exists on the market like the Defensive Slide Bar.  While there are plenty of options for resistance bands with ankle cuffs, the center tube in combination with the resistance band is the distinguishing feature of the product.

Do you have any other training products in the works?

We have one other product in the early stages of development.

Do you have any partnerships?

While we are working with a variety of folks behind the scenes, we have yet to announce any formal partnerships.  In the next few months we will be conducting a validation study and will announce that partnership once the findings are released.

Can you offer any client testimonials of I Train Fundamentals or the Defensive Slide Bar?

As the sports and performance coach at Duke University I use the Defensive Slide Bar with both the men’s and women’s basketball teams for strength training. I use it in our off-season agility/basketball footwork training. I also use it in some of our lifting sessions and it has been beneficial for use during rehab with some of the players. I absolutely love the Defensive Slide Bar and will be ordering more. It is a device every coach should have to teach proper footwork/movement training. – Will Stephens (Associate Director of Sports Performance Men’s & Women’s Basketball Sports Performance Coach Duke University)

Where do you see I Train Fundamentals in 5 years?

There are two primary objectives for I Train Fundamentals LLC.  The first objective is establishing a training facility in Memphis where coaches and athletes can come together to learn and perform the proper fundamentals of sports and of basic life skills.  The second objective is through the development of more training products, like the Defensive Slide Bar, that can be distributed to athletes and coaches worldwide.  In the next five years, we hope to have the beginning phases of a facility underway and to see the Defensive Slide Bar being utilized by the majority of college and high school teams across the country.