In a world of sensors and artificial intelligence, Move Adapt talks about how their knee brace serves as a source for injury prevention.
Spotlight On: Move Adapt
Cristof Rotsching, Founder and CEO
What is Move Adapt?
Rotsching: Move Adapt is a technology company which brings safety and personalized learning in sports through sensors and artificial intelligence. Our goal is to grow confidence and knowledge in every athlete out there who is pushing the limits of the body by offering personalized coaching to help avoid injuries and perform better.
When were you founded?
Rotsching: We started developing our motion tracking technology at the beginning of 2017, after building a pilot with minimalistic set of features.
When is your launch date?
Rotsching: We are looking into getting the certifications needed to put our hardware in production. We plan on getting our product in the market in the 2nd quarter of 2018.
What inspired you to come up with such a brace?
Rotsching: We came up with this idea at first to help amateurs learn the right movements from the more advanced athletes. After some research we discovered that our technology would help the most on the injury prevention side of sports, by actively monitoring the movements of athletes to compute the stress that is put on the joints, which would help reduce the risk of sprains and strains to a minimum. Based on that information we are able to offer personalized feedback to correct dangerous stances.
How did you decide what sports to focus on?
Rotsching: While training as a semi-professional athlete, I had knee related pain during practice and noticed there is nothing out there to help prevent this. Skiing is where knee injuries occur often, necessitate longer recovery and complex treatments.
What sets your knee brace apart from other knee braces within the market?
Rotsching: Our brace uses advanced real time artificial intelligence which is adaptive in nature and allows to efficiently detect, interpret and offer corrective feedback on motions. We are developing the wearable technology to prevent injuries caused by improper movement and unnatural twisting in the joints, and based on these observations offer corrective feedback together with risk estimation.
How do the sensors accurately capture the data?
Rotsching: We are tracking the movement by using smart sensors which use artificial intelligence to observe trends in the data captured and enable them to adapt for each athlete, this making our product more flexible, efficient and accurate; this allows our products to predict the tendency of the athlete to make unnatural, risky movements and help avoid it even before it is made.
What overall trends are you seeing in knee injuries?
Rotsching: Most knee injuries start by overstretching the ligaments or, in extreme cases, ligaments rupture, which is mainly caused by lack of training, pushing the limits well beyond existing skill levels and sometimes lack of focus or knowledge about the environment. We are setting our technology to offer the advice you would get from a coach or guide, but with customized interpretation of each movement which provides fun on the slopes with steady skill improvement.
What sports do you think this knee brace will have the most impact on?
Rotsching: Our brace technology would have critical capabilities in sports where sudden movements have the greatest impact. It’s obvious to see sports like skiing, tennis and golf to be the perfect fit for our technology. Expanding into sports involving quick changes in direction, which imply high lateral forces in the knees, like football and soccer is another strategy we are considering as well.
Do you have any partnerships?
Rotsching: We value partnerships and always looking to collaborate with people and organizations that share our core values of using technology in sports for better experiences and results. Partnerships with sports professionals, teams and gear manufacturers are of a special importance to us.
We are also partnering with technology companies for being operable with the semantic sensor and IoT infrastructure for improved product experience.
Where do you see your company in 5 years?
Rotsching: We see our technology embedded in smart performance equipment which improves amateurs’ and professional athletes’ awareness, augments their knowledge and help them perform at their desired pace and with less risk.
How will this information change the way people ski or play tennis?
Rotsching: Imagine of gearing up and having fun while performing at your best without worries of unknowns or risk of injury.