The Sports & Fitness Industry Association (SFIA) would like to congratulate EA Chief Competition Officer, Peter Moore on his new role as CEO of Liverpool’s Football Club. Moore worked at EA for almost a decade, leading the EA Sports division, serving as COO and CCO. This summer he will return to Liverpool as CEO of his favorite football team.
Moore is no stranger to SFIA or the sports industry. In the mid 1990s, Moore chaired the Soccer Industry Council of America (SICA). During this critical time in the soccer industry, Moore led the SICA initiative to address child labor allegations. Ultimately, SFIA (Formerly SGMA) convened a historic agreement between the soccer industry, International Labor Organization (ILO), World Federation of Sporting Goods Industry and Save the Children to ensure no children were involved in soccer ball production. Due to Moore’s diligent work, we received the 1997 Corporate Conscience Award from the Council on Economic Priorities, and the soccer industry received recognition by Former President Clinton in his address to the ILO.
In 2006, Moore was a keynote speaker for our Sports + Technology Convergence. There he spoke about the intersection of the sporting goods industry and video games/interactive technology enhancing the overall sports experience.
We are excited about this new step in Moore’s career and wish him all the best.