Future Industry Leaders Scholars Profile: Lindsey Maynes


This summer, the SFIA will acknowledge three young professionals in the sports and fitness industry who have been selected as the 2016 SFIA Future Industry Leaders Scholarship recipients. All three recipients will be present at the fourth annual SFIA Industry Leaders Summit this September 14-15 in Denver, CO.

In the weeks leading up to the event, the SFIAinsider blog, in collaboration with SFIA Weekly, will be highlighting exclusive interviews with each of our three winners, in order of participant’s response. We are honored to have the opportunity to put them in the spotlight in the lead up to this prestigious networking event.

This week, we meet Lindsey Maynes, a University of Colorado, Boulder grad and current Brand Marketing Manager for Gaiam:

SFIAinsider: Why did you apply to the Future Industry Leaders Scholarship Program?

Lindsey Maynes: When the Future Industry Leaders Scholarship Program email came through I knew that applying would be a great opportunity to meet with the brightest leaders in the sports and fitness industry. What an honor it will be to engage with and learn from the best in the business during the 2-day summit.

SFIAinsider: What was your very first job, can you tell us more about it?

Lindsey Maynes: My first job out of college was with Gaiam as the Production Coordinator for our Creative Department. Always involved with sports and fitness growing up, this position allowed me to take my personal passions and apply them to my professional aspirations. For the last 9 years, Gaiam has allowed me to continue cultivating my love for the sports and fitness industry.

SFIAinsider: What made you want to work in the sports and fitness industry?

Lindsey Maynes: Not many people can say that they work in an industry that they love and I am privileged that I have been able to do just that for the last 9 years. Sports and fitness has been a passion of mine ever since I can remember and there is no other industry that I would rather work in.

SFIAinsider: What exactly do you do in your current position?

Lindsey Maynes: In my current position as Brand Manager, I am responsible for managing our yoga, fitness and wellness brands from product conception to product launch for major sporting goods and national retailers throughout the country.

SFIAinsider: What do you find the most enjoyable part of your work?

Lindsey Maynes: The best part about my job is the people I get to work with everyday. Their passion for the sports and fitness industry and their desire to make the best products and programming available to consumers is a constant inspiration.

SFIAinsider: What are you most looking forward to at this year’s Industry Leaders Summit?

Lindsey Maynes: This will be my first time attending the Industry Leaders Summit so I am excited for it all! The chance to attend and gain insight from thought provoking sessions while networking with the best in the business is an amazing opportunity and I can’t wait to be a part of it.

SFIAinsider: What is your favorite sports memory from your lifetime?

Lindsey Maynes: My favorite sports memory that I have personally witnessed was the 2012 “SnowClasico.” The USA men’s soccer team played against Costa Rica in the World Cup qualifying game in Denver while it snowed about a foot, ending in a 1-0 win for USA. I have never witnessed a more exciting sporting event under those conditions – it was unforgettable.

SFIAinsider: Do you have a favorite sports movie?

Lindsey Maynes: Best sports movie ever – Field of Dreams.

Visit www.sfia.org/ilsscholarshipprogram to find out more about the SFIA’s Future Industry Leaders Scholarship Program.




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