Future Industry Leaders Scholars Profile: Ben Bloomfield

“Sports and Fitness is a broad industry category that is quickly changing with increases in technology and overall modernization.”


This summer, the SFIA will acknowledge five young professionals in the sports and fitness industry who have been selected as the 2017 SFIA Future Industry Leaders Scholarship recipients. All five recipients will be present at the fifth annual SFIA Industry Leaders Summit this September 13-14 in Chicago.

In the weeks leading up to the event, the SFIAinsider blog, in collaboration with SFIA Weekly, will be highlighting exclusive interviews with each of our five winners, in order of participant’s response. We are honored to have the opportunity to put them in the spotlight in the lead up to this prestigious networking event.

This week, we meet Ben Bloomfield, an Account Manager & Sales Analyst at Akervall Technologies, Inc. (SISU Mouth Guards)

SFIAinsider: Why did you apply to the Future Industry Leaders Scholarship Program?

Ben Bloomfield: I’d been intrigued about this program since I first heard about the event. This is a once-in-a-lifetime opportunity to network with relevant executives, and I was excited about the chance to be recognized as a future industry leader. My goals are to expand my industry network and knowledge-base, both personally and professionally.

SFIAinsider: What made you want to work in the sports and fitness industry?

Ben Bloomfield: Sports and Fitness is a broad industry category that is quickly changing with increases in technology and overall modernization. It’s interesting to observe the changing of common trends, specifically with the expansion of eCommerce and the decline of brick and mortar establishments. During my undergraduate years, I was an intern at SISU Mouth Guards. Being a part of this rapidly expanding small business is what fueled my passion for sports and fitness.

SFIAinsider: What exactly do you do in your current position?

Ben Bloomfield: I am the lead dental Account Manager and Sales Analyst here. Besides working to grow our dental sales, I also help coordinate daily sales team operations, serve as a software administrator, assist with international account management (distributors), and travel to various expos and tournament sponsorship events.

SFIAinsider: What do you find the most enjoyable part of your work?

Ben Bloomfield: I enjoy connecting with our wholesale clients and end-users to learn about their experiences with our brands.

SFIAinsider: What are you most looking forward to at this year’s Industry Leaders Summit?

Ben Bloomfield: At this year’s ILS I’m most looking forward to the networking opportunities, and the chance to connect with industry executives!

SFIAinsider: What is your favorite sports memory from your lifetime?

Ben Bloomfield: I’d say my entire collegiate golf experience combined makes for a lifetime of favorite memories. 

Future Industry Leaders Scholars Profile: Colin Johnson

“I look forward to meeting with and learning from the most influential people in the sports and fitness industry.”


This summer, the SFIA will acknowledge five young professionals in the sports and fitness industry who have been selected as the 2017 SFIA Future Industry Leaders Scholarship recipients. All five recipients will be present at the fifth annual SFIA Industry Leaders Summit this September 13-14 in Chicago.

In the weeks leading up to the event, the SFIAinsider blog, in collaboration with SFIA Weekly, will be highlighting exclusive interviews with each of our five winners, in order of participant’s response. We are honored to have the opportunity to put them in the spotlight in the lead up to this prestigious networking event.

This week, we meet Colin Johnson, a Test and Certification Program Lead at VICIS.

SFIAinsider: Why did you apply to the Future Industry Leaders Scholarship Program?

Colin Johnson: It wasn’t on my radar until one of our VP’s suggested that I apply.  That got the wheels turning and after learning a bit more about the Industry Leaders Summit, I came to the realization that I was a good candidate for the Scholarship Program and could really benefit from the opportunity to participate in the summit.

SFIAinsider: What made you want to work in the sports and fitness industry?

Colin Johnson: I’ve been an active person my entire life, playing hockey from a young age and participating in countless other sports and recreational activities over the last 30 years.  From adult rec leagues to constant outdoor adventures, I’m always seeking out new ways to keep myself moving.  So, it’s no surprise that for the last 8 years of my career, I’ve been involved in testing and/or designing products that promote an active lifestyle with a focus on keeping people safe. 

SFIAinsider: What exactly do you do in your current position?

Colin Johnson: Most of the engineers at VICIS wear many hats and I’m no exception, but my primary focus is keeping the test lab running smoothly.   In addition to making sure all our testing is done correctly and efficiently, I must also ensure that the test data we generate is of the highest quality.  When developing a product that keeps athletes safe, high-confidence test data and thoughtful interpretation of that information is essential.

SFIAinsider: What do you find the most enjoyable part of your work?

Colin Johnson: The people.  I’ve always found the people I work with and the resulting personal and professional relationships to be invaluable.  I’ve been fortunate to work alongside motivated, smart, and generally good people.  I try to remind myself that without the human component, nothing in this industry is possible.

SFIAinsider: What are you most looking forward to at this year’s Industry Leaders Summit?

Colin Johnson: I look forward to meeting with and learning from the most influential people in the sports and fitness industry.  The opportunity to interact with these folks on a personal basis is rare and not something I take for granted.  In addition, I hope that I can offer some fresh perspective on the next generation workforce and how companies can set themselves up for success in coming years.  

SFIAinsider: What is your favorite sports memory from your lifetime?

Colin Johnson: I was a freshman in high school and had been called up to the varsity hockey team.  I had to skate hard every day to prove I deserved a spot on a team made up of guys that seemed twice my size.  It was our first playoff game of the season, which just happened to be against our cross-town rival and in front of a packed house.  The game was tied up in the third period and I was battling in front of the net; holding my own, if only just.  A slap shot from one of our defensemen came in fast and low.  I gave one final push to get my stick free and tipped the shot into the top corner of the net, just out of reach of the goalie’s glove.  The crowd erupted and my team swarmed me in celebration.  I had just scored the go-ahead goal and I was thrilled.  We walked out of the rink with a win that night but it’s not the win that stays with me.  It was the experience of working hard for something that seemed improbable, if not impossible, that still reminds me what it is to persevere.  It’s a lesson that applies to far more than sports.

SFIAinsider: Do you have a favorite sports movie?

Colin Johnson: Remember the Titans.  It’s a great movie about how a sport can bring people together and break barriers that seem otherwise insurmountable.  And the soundtrack is pretty great too!

Meet the 2017 Start-Up Finalists

After careful deliberation, the Sports & Fitness Industry Association (SFIA) selected five finalists for the second annual SFIA Start-Up Challenge. The following entrepreneurs were chosen because their companies strive to bring innovation to the sports & fitness industry.

At SFIA Industry Leaders Summit (ILS) on September 13 in Chicago, these finalists will will have 15 minutes to pitch their new product or service to a panel of senior executive judges. So with out further adieu let’s meet the minds behind these innovative brands:


A personal trainer who knows the users every move. With sensors throughout the clothing, she tracks posture and movement. She guides and monitors users practice, and provides feedback on form and progress, all delivered in real-time in the user’s ear.

Steven Webster
Steven Webster

In-between captaining, competing and coaching Edinburgh University Karate Club, Steven graduated in Computer Science and Electronics. A 4th degree black belt, he proceeded to coach for Edinburgh during the most successful period of the club’s history – coaching several hundred students, awarding over 20 black belts and winning 10 consecutive national championships. Winner of PWC Coach of the Year award, Steven funded his sport coaching as a full-time hardware and software engineer. Selling his first startup to Adobe in 2005, Steven built a global consulting team winning awards with clients including Nike, NFL and BBC. In 2012 Microsoft asked him to create a new innovation group working with products like Cortana and Kinect to craft new digital experiences for events including London 2012 Olympics and Rio World Cup. Convinced technology has evolved to enable a new category of sport coaching, Steven left Microsoft in 2014 to start asensei.


Locally and Heart-Stacked-White

An omni-channel shopping technology company that connects online shoppers to nearby, in-stock merchandise for premium brands. 


Mark Strella


Mark Strella is the Director of Business Development at Locally, a leading provider of omni-channel shopping technology for premium brands and retailers. At Locally, Mark leads the sales and client success teams and spearheads growth initiatives. Also a musician.



A cloud-based Smart Court sports video and analytics platform, integrating what happens on-court with an interactive and social online community.

Chen Shachar
Chen Shachar

Chen Shachar brings years of extensive experience in state-of-the-art 3D based simulation, visualization and training systems. Before establishing PlaySight Interactive, Chen was the CTO at Rontal Applications, a start-up in the homeland security market, head of Training & Simulation at Ness A.T. and R&D manager at Simtech Advanced Training & Simulation.

Chen holds an ME in System Engineering and a B.Sc. in Electrical Engineering both from the Technion – Israel Institute of Technology at Haifa.



The company’s newest technology, ShotTracker TEAM, automatically captures real-time practices and game stats for an entire basketball team. The technology utilizes sensors that communicate with each other to capture player and ball movement as well as court location.

Davyeon Ross

Davyeon Ross, the Co-Founder and COO of ShotTracker, Inc., is an innovative technology leader and widely recognized entrepreneur with more than 15 years of experience in the technology space. Prior to co-founding ShotTracker, Davyeon was the founder and CEO of Digital Sports Ventures and served as lead technical and management consultant for eVergance Partners. A native of Trinidad & Tobago, West Indies, Ross was a four-year letterman for Benedictine College’s basketball team. Ross earned a bachelor of science in Computer Science during his time at Benedictine and later earned his MBA from Mid-America Nazarene University.


VERT logo

Wearable athletic technology focused on creating a better experience for athletes, coaches and fans. Used in a variety of sports, including basketball, volleyball, running and other health and fitness activities.

Martin MATAK headshot
Martin Matak

Martin Matak is the founder and President of VERT a company focused on wearable technology with broadcast and social integrated experiences. Prior to founding VERT, Martin Matak spent over 16 years in the advertising and marketing profession with key positions at Zimmerman Advertising. He concluded his career as the Chief Client Officer for the automotive retail division prior to transitioning into the wearable technology industry. Mr. Matak received a B.S. degree in Advertising from the University of Florida with outside concentration in Astrophysics.

The winner will be announced during the Awards Ceremony during Day One of the 2017 Industry Leaders Summit and will receive a spotlight in the SFIA Insider Blog, a commemorative plaque, a free year long membership to SFIA, and a six-week public relations campaign from Uproar PR.

Register for the 2017 ILS, here. To attend the Start-Up Challenge, click ‘yes’ when registering for the 2017 ILS.

The Healing Power of Sports

“Sports has the power to change the world. It has the power to inspire, it has the power to unite people in a way that little else does.” – Nelson Mandela

Every so often the healing power of Sports takes center stage. Rivalries are forgotten and hatchets are buried, if only for a moment. In these moments, we have a chance to reflect, a chance to realize that Sports can unite.

On Wednesday, June 14th, the Sports & Fitness Industry Association’s Senior Vice President of Government Relations & Public Affairs, Bill Sells began his day by attending Congressional baseball practice to arrange for a Congressman to escort MLB great Steve Garvey on game day. At 7:15 am gunshots rang out at the Republican team practice field. Sells saw the gunman fire his rifle and dropped to the ground behind the batting cage. He then scrambled to the first base dugout during a brief lull in the gunfire.  Shots continued for 7 to 8 minutes as two Capitol police officers engaged the gunman.

Crime Scene

The immediate action and bravery of the Capitol police officers no doubt saved lives. If the gunman had been able to get from the third base side to first base side where everyone was taking cover it could have been catastrophic. 

As word trickled back to our offices we all were relieved at Bill’s safety, but remained concerned for those injured.  Shootings are tragic everywhere but when it’s in your back yard and involves someone you know, it hits close to home.

The Congressional baseball game is an annual tradition with origins in 1909. The contest, referred to by the games official website as “the only annual partisan showdown beloved by all and enjoyed by thousands,” pits Congressional Representatives from the Republicans side against Congressional Representatives from the Democratic side. As with most matters in Congress, you must pick a side!

SIFA Sign Congressional Game

The Sports & Fitness Industry Association (SFIA) provides members’ products to the teams for the game then donates it to a charity afterward.  As the official equipment sponsor, SFIA has been heavily involved with the Congressional baseball game since Sells joined SFIA in 2005.

This brings us to Thursday, June 15th, the night the Congressional baseball game seemed to mean even more. For starters, last year ticket sales were about 9,000 people. The 2017 game reported 24,959 general admission tickets sold and over $1.5 million* raised for charity.
SFIA Congressional Game Sign

It was a subdued atmosphere on that muggy night in DC, opposing players, with opposing view-points, opposing ideologies and opposite ideas of how the country should be run all met at second base. Then they took a knee, bowed a head and engaged in a silent prayer for the injured, including Majority Whip Steve Scalise who was in critical condition.

DSC_0291 (1)

Coverage of Congress often focuses on disagreements between the parties, but the baseball game has always focused on the players love of the game.  That love and the love for fellow baseball player and Congressional colleague Steve Scalise was very evident last Thursday. As the teams knelt in the center of the field, the stadium fell silent out of respect for those who were injured and impacted by this horrific act. Sports once again united people this time as part of the healing process.

Sportsmanship carries real weight. Democrats and Republicans have participated in multiple Congressional sports as opponents, but also as teammates. The Congressional Football, Softball, Basketball, Soccer and Hockey games all feature bipartisan teams.  Members of Congress who practice and play together develop relationships across the aisle which help them work on bipartisan solutions together not just oppose someone else’s idea.

Sports breaks down walls, and as an association, the SFIA is proud of that fact. Congress may be considered oil and water or cats vs. dogs, but through the power of sports they’re able to step outside and for a moment unite.

Every even numbered year two things happen: Olympics and Elections.  Olympics brings nations together and lately elections have been pulling us apart.  Perhaps this tragedy at baseball practice will lead to more civility and start the healing of a nation…and Congressional sports participants will lead the way.

*The Boys and Girls Clubs of Greater Washington, The Washington Nationals Dream Foundation and The Washington Literacy Center will receive a portion of proceeds, as well as the United States Capitol Police officers and those injured last week.

SFIA Legal Spotlight

Player Data From Wearable Technology in Demand But Presents Host of Concerns


Brian R. Socolow
Partner, Loeb & Loeb, LLP
SFIA Legal Task Force Member

Player Data From Wearable Technology in Demand But Presents Host of Concerns

The development of wearable technology to collect data during training and competition has opened a valuable information market in the sports industry. Leagues, teams, players, even agents and the media now demand a constant supply of intricate performance information. The availability of new, improved or different wearable technology has exploded, and with it the business of sports data in professional sports.

Sports data is big business. The collection of player data isn’t a new phenomenon, but it’s a rapidly evolving one. The National Basketball League, for example, has been using player-tracking technology since 2009. Leagues and teams are now continuously seeking new ways to create – and monetize – new data streams. In late 2016 sports data and digital content provider Sportradar US reached new deals with three of the four major sports leagues—the NBA, the National Football League and the National Hockey League—either launching or expanding on partnerships to collect, analyze and distribute player, team and league data.

By 2019, wearable sport technology industry is expected to generate more than $53 billion in sales of wearable technology including the fitness and health segments, increasing over 10 times more than the $4.5 billion generated in 2014, according to analysts. But the use of wearable technology raises important questions about the legal challenges that this new market represents, and the collection, use and monetization of the data in professional sports involve these questions – as well as others. As the technology evolves, pro sports leagues and teams will continue to grapple with issues surrounding privacy, data security and ownership, and labor concerns, as rules established through collective bargaining agreements, legislation, and the inevitable litigation take shape around the collection, use and distribution of information gleaned from wearable technology.

An example of a recent development in this evolving area in the NBA’s ban on the use of wearable device data in contract negotiations and player transactions. Under the NBA’s latest Collective Bargaining Agreement with its players, teams may use the data gathered from wearable devices to monitor player health and performance for training purposes, but are prohibited from using the data to influence any other decision making.

More than two dozen NBA teams use technology like Catapult’s OptimEye to track and analyze player performance through motion sensors on player jerseys. The combination of hardware and software provides biomedical data, including impact forces, turn rates and orientation. But after a player for the Cleveland Cavaliers wore a biometric monitor without permission for 13 games in 2015, the NBA is serious about restricting the use of such devices—violations of this rule carry fines of up to $250,000.

At the same time, the NBA does anticipate using wearable technology data in other ways in the future. The league recently announced that it was forming a committee to assess how wearable tech could be used to the sport’s advantage, including the possibility of allowing players to wear biometric monitoring devices during games.

The NFL is already there. In 2016, team general managers gained access to player performance data known as “Next Gen Stats,” which the league started gathering during the 2015 season. The initiative had been in the works since 2011, when NFL players agreed to wear tracking devices as part of their collective bargaining agreement. Next Gen Stats captures real-time information on every player’s movements during a game through a partnership with Zebra Technologies to outfit its stadiums with radio frequency identification signals (RFID) technology and accumulate information collected using sensors on players’ shoulder pads.

The Next Gen Stats platform also gives broadcasters real-time visualizations and Xbox One data- enriched replays, and makes players’ performance data available to fans, who can access detailed statistics on their favorite players. For example, Next Gen Stats collects data on passing, including “Time to Throw,” which measures the time in seconds from the moment the ball is snapped to the moment the ball leaves the passer’s hand; “Air Distance,” which is the number of yards the ball has traveled on a pass; and “Air Yards,” which is the total distance past the line of scrimmage that the ball travels before a catch.

Data is also essential to helping trainers, coaches and players optimize performance and reduce the risk of injury. Major League Baseball, for example, approved the use of three biometric wearables during game play. MLB players are allowed to wear a Motus Baseball Sleeve to track elbow stress and the Zephyr Bioharness heart and breathing monitor. Most recently the league approved a device made by WHOOP that is meant to be worn day and night to continuously measure sleep, recovery and strain, allowing the team to monitor a player’s body before, during and after a game.

Pitchers from the majority of MLB teams are benefitting from the Motus “mThrow” smart throwing sleeve and iOS app. Contained in a pocket over the pitcher’s elbow, a small removable sensor’s accelerometers and gyroscopes track arm movements with an eye toward maintaining arm health. The device wirelessly transmits the three-dimensional motion data to an app that calculates stress caused by torque on the ulnar collateral ligament. Several companies including Zepp Baseball, Diamond Kinetics and Blast Motion have also developed in-bat motion sensors to track and analyze player swings.

Other sports are testing the waters of wearable technology in uniforms, shoes and equipment to track performance and enhance training. The NHL has put smart chips inside pucks and players’ jerseys can measure quantitative data, puck and skating speed, puck trajectory, puck and player location, and ice time. “Corner” is a wearable performance tracker for boxing, providing real-time performance analysis during training. With two small sensors slipping into a boxer’s hand-wraps, every punch is tracked and measured with data shown live on a phone app or alternative Bluetooth enabled devices.

Sports organizations know that player performance data is key to fan engagement. Fans – especially the coveted millennials – have a deeper, more sophisticated understanding of the game when they know how fast a player is running or how much distance is being covered on the court, field or ice. Biometric data can also be used by fantasy sports enthusiasts, who might select a player for their team based on health as well as performance information.

Wearable tech can even help fans feel what the athletes are experiencing. The NHL’s San Jose Sharks and Columbus Blue Jackets collaborated with tech startup Guitammer to develop a fan engagement experience that could one day extend into the wearable technology arena. When players are cross-checked into the sensors around the rink, their seats in the stadium shake with the impact. A home adaptor kit is available for those fans who want to experience more of an arena feel of the crashes and slams from the comfort of their couches.

ButtKicker Live’s 4D Sports began with sensors placed on the boards at the San Jose and Columbus ice rinks; the sensors captured and distributed the impact of skater hits to seats in their home arenas and fans’ homes. The potential exists to enhance the fan experience in myriad sports with wearable technology transmitted from sensors embedded in athletes’ uniforms and equipment.

Of course, wearable technology in pro sports has a significant downside, in the form of a host of unresolved issues around who owns and has access to the data, and what constitutes acceptable use of that data. Leagues and teams are collecting data in amounts and ways they never have before and they need to figure out how to protect that data and who gets access to it. Players naturally want control of the data because of concern about privacy issues; leagues want the data so that they can monetize it.

Currently, the rule appears to be that the leagues and teams own at least the raw data, as well as whatever aggregation and analysis they undertake. But what can they acceptably do with that information? Players are employees and data collection by any employer carries significant concerns, and overlap certainly exists with the issues that face professional sports and other types of employment, which is especially true of questions concerning privacy and confidentiality.

Giving third parties access to player data adds an additional layer of concern. Beyond teams and leagues, who should have access to the data, and for what purposes? Should analytical data on individual players be shared, and to what extent, with broadcast partners, sports commentators and analysts? What about video games and fantasy sports—do the individual players have any say in what information is released? It’s also worth noting that the Health Insurance Portability and Accountability Act does not apply to new technologies or biometric data.

It’s unclear, at this time, what regulatory scheme, if any, would offer any protection and, in the professional sports realm, what constitutes reasonable cyber security protection for information collected from wearable technology devices. And, as the data becomes increasingly detailed, the risks increase: hacking by stalkers, improper use by management, demands by insurers, or requests for discovery in litigation.

In the world of professional sports, as in the world at large, innovation in technology tends to outpace the development of rules, regulations or guidelines on its use, and biometric monitoring is no exception. The next round of collective bargaining by major sports leagues may be critical in determining what the mechanisms and protocols will be for collecting and using player’s biometric data. The leagues will undoubtedly be watching each other to see how negotiations address the issues.

Already on the horizon is injectable, ingestible and implantable technology to collect health data from professional athletes at the most granular level, which means that sports leagues and teams will continue to grapple with important issues of privacy, data security and ownership, and employment concerns as regulations take shape on a variety of fronts. About the only thing that can be predicted for sure at this point is that there’s considerable uncharted legal territory ahead.

The SFIA Legal Spotlight provides education & guidance on pressing legal issues from members of the SFIA’s Legal Task Force. Learn more about the SFIA Legal Task Force HERE.

SFIA Member Spotlight – ShotTracker

You can’t improve what you don’t measure, which is why Davyeon Ross and Bruce Ianni started ShotTracker.


Member: ShotTracker

Spotlight On:

Who, What, When & Where?

You can’t improve what you don’t measure, which is why Davyeon Ross and Bruce Ianni started ShotTracker. The company aims to improve the performance of competitive athletes who participate in team sports. By making advanced analytics available to coaches and players at all levels, ShotTracker motivates athletes to work harder, track performance, and generate data that positively impacts their game. Based in Overland Park, Kansas, the company launched its first product for individual player training in 2014, and its new ShotTracker TEAM technology will be available for sale Q2 2017.

How long has your company been around? What type of growth have you experienced from that time until now?

ShotTracker was founded in 2013 by Bruce Ianni and Davyeon Ross. Ianni played competitive basketball at a high level through high school and continued his athletic career at John Carroll University, where he was a three-year letterman and starter at defensive back for the football team. Ross, a native of Trinidad and Tobago, West Indies, received a basketball scholarship from Benedictine College, where he was a four-year letterman and led the nation in field-goal shooting percentage. Since its inception, ShotTracker products have resulted in impressive sales, top-tier athlete and corporate partnerships, and investment from venture capitalists and basketball legends like Earvin “Magic” Johnson and David Stern.

When was ShotTracker TEAM created?

ShotTracker TEAM has been in development since 2015, and was first previewed at the 2016 Consumer Electronics Show (CES).

ShotTracker TEAM requires the athlete to wear a shoe sensor, use a ball with a small sensor in it, and for court sensors to be placed on the walls of the gym, how tough of a sell was this too early adopters?

The technology on the shoe and in the ball is invisible to players, so it’s not a hard sell at all. The installation of the sensors in the rafters above the court is handled by professional installers, so that process really does not impact coaches or players. Once the system is installed, players just hit the court like they normally would.

How long does the process of getting a team set up with ShotTracker TEAM take?

The installation takes 1-2 days, but that estimate can depend on the configuration of the gym and the number of courts being outfitted with the technology.

Tell us about your partnership with Spalding?

Spalding is the largest basketball manufacturer in the world and has over 100 years of experience manufacturing balls. At ShotTracker, we’re experts in hardware and software that collect data. Together, we were able to develop a technology enabled ball that handles just like a regular ball. The technology inside is undetectable to players, which was a critical success factor for us.

Both Magic Johnson and former NBA Commissioner David Stern have invested in your product. How did they initially become involved in this project?

Johnson and Stern were introduced during the fundraising process. They both visited ShotTracker headquarters and when they saw what the ShotTracker TEAM technology could do, they quickly recognized the potential and wanted to be a part of it.

Since we’re seemingly in the analytics boom, what does ShotTracker TEAM offer that makes it stand out as a product?

ShotTracker TEAM is unique in that it automatically captures virtually every stat for an entire team in real-time. This has never been done before at any level of the game. ShotTracker TEAM can accommodate multiple players, balls and hoops during both practice and games, giving coaches and players immediate feedback on their performance. Another major differentiation for this system is the price point – it’s priced to be accessible for teams at all levels of play.

A major issue currently affecting tracking is the accuracy of data. How does ShotTracker TEAM account for accuracy of data?

It’s almost impossible to have a system that will be perfect or 100% and deliver in real-time. We’re confident that the accuracy, analysis, timeliness and resource benefits of capturing data through our system make it far superior to traditional methods. If there is an instance where we are not perfect, we do provide a game management app that allows customers to easily correct any data.

What do you see as the next evolution of ShotTracker TEAM?

Like any technology company, we’ll continuously improve the technology to make it smaller, faster, and cheaper, while adding additional levels of functionality. We’ll also look to expand into other sports.

Can you offer any case studies or client testimonials?


SFIA Member Spotlight – MedZone

We want our brand to be a brand of choice for a product line that helps athletes and active people feel better

LOGO MEDZONE website white

Member: MedZone

Spotlight On:


Joe Freeman
Joe Freeman, CEO


What do you want people to know about MedZone?

MedZone was founded in 2001 by a certified athletic trainer.  In November 2015, it was acquired by the current management team.  Historically the MedZone product line was used by professional, collegiate and Olympic caliber athletes.  Under the new management team, the company is expanding its reach to other target markets including youth athletes and weekend warriors. 

How long has your company been around? What type of growth have you experienced from that time until now?

Although the company was founded in 2001, the current product line, branding and packaging started after the November 2015 acquisition.  By focusing on expanding the product market outside of professional and college teams the company is hoping to be a brand of choice by youth and adult athletes to help prevent, treat and manage aches, pains, and irritations that are often encountered by these athletes. 

Primary products include a chafing prevention solution, blister prevention solution, topical pain relief roll-on, and minor first aid cream and wound wash.  These products can be commonly used by athletes at all levels.  The company’s tagline is EveryBODY Hurts™ and it is very appropriate for athletes and active people in any sport.

Where do you see, your company fitting in the pain management market?

There are several options for topical pain relief products in the sports medicine market.  PainZone is a premium product that is highly effective for soreness, sprains, aches, etc.  One unique aspect of the company is that it offers a full line of products for multiple conditions, not just focused on one condition, i.e. pain relief. 

What does your product offer that similar products do not?

PainZone is an OTC product that has three active ingredients in it to provide a superior formula for the treatment of sore muscles and light sprains, strains and arthritis symptoms.  Coupled with the fact that it is a product in a complete product line it offers athletes a way to prevent, treat and manage aches and pains that they encounter.

Can you tell me about any partnerships MedZone has or is working on? Can you share who is using this product?

Currently, the product is being used by collegiate teams across the country as well as some professional teams.  We are working on getting more exposure into the military market and law enforcement.  The products were approved by the National Tactical Officer’s Association for their efficacy and used extensively by Certified Athletic Trainers at the highest level of competition.

 At What retail stores are or will MedZone products be available?

The product line is available on Amazon and in regional specialty sports stores.  They will be announcing launches in larger sporting goods chains and other retailers in late spring.

 What do you see as the next evolution of MedZone as a brand?

We want our brand to be a brand of choice for a product line that helps athletes and active people feel better.  There are many youth athletes and adult athletes who chafe, get blisters, suffer from soreness or get minor burns or cuts from sporting events.  We want athletes at all levels to know that they have a choice to use a product that is used by athletes at the highest levels of competition. 

Can you offer any case studies or client testimonials?

Here are a few testimonials we are proud to share:

“MedZone understands that dancers are athletes.  I wish I had these products when I was a professional dancer. I have seen the benefits to the dancers in my company. Thank you for introducing me to these excellent products for my company. You have a new fan of MedZone for dancers!”

– Professional Dance Company Artistic Director

“We apply right before practice or in a game situation, we apply just after their meeting on the way out to the floor. Applications include total knee, shoulder and ankles. My guys liked to have their ankles rubbed with PainZone before taping.

I feel also feel that PainZone really lasts and helps our guys get warmed up without having any of those pre-game creeks and pains. Without PainZone we would be off to slow starts….as you know in the NBA, no team can afford that.”

– Professional Basketball Athletic Trainer